Brio wanted to introduce a new, budget-friendly product line to make purified water more accessible, leading to the creating of the SIMPL line. To underscore the product’s simplicity, I used a light, airy design with a focus on convenience.
E-COMMERCE | DIGITAL MARKETING | VIDEO
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DIGITAL MARKETING
With only two weeks from kickoff to launch and no time for a traditional photoshoot, I used AI tools like Adobe Firefly, Nano Banana, and Ray3 to create a virtual “photoshoot” and short-form video content for the SIMPL water dispensers.
