Brio wanted to introduce a new, budget-friendly product line to make purified water more accessible, leading to the creating of the SIMPL line.
LISTING IMAGES
Once the product line was named and the logo was set, I was asked to create listing images that would show just how simple and user-friendly the product is. That inspired a light, airy design style with clear, no-nonsense language and a focus on convenience.
ENHANCED CONTENT
After completing the listing images, I shifted to the digital marketing campaign aimed at individuals and families seeking an easy, affordable water filtration solution, especially those in small urban spaces where plumbing changes aren’t feasible.
With only two weeks from kickoff to launch and no time for a traditional photoshoot, I used AI tools like Adobe Firefly, Nano Banana, and Ray3 to create a virtual “photoshoot” for the SIMPL water dispensers.
The AI “photoshoot” also served as the basis for a series of short-form videos.